Tips for contractors and freelancers on finding projects through their network.

We came across a question posted on a contractor forum asking “what is the best way to find your next project?” The majority of the replies stated, “Through their connections and network”.

The majority of us hate networking (I sure do), so we thought we would give you some tips on how to build up your connections through face to face and online networking. As the saying goes, ‘making small talk can mean big business’.

Face to face networking

Networking feels like the most unnatural thing in the world, but what is it really? It’s a group of people talking. So what is there to hate about it? Some people would say “lots”. Walking into a room full of people would do not know and having to start a conversation, is not easy.

The key to successful networking is to not have an objective. If you go into it thinking you are going to get contact details of everybody you talk to, it will be a failure.

The most successful networkers make it look like they are not networking at all. They are relaxed and are there to chat with people. If you meet somebody who you feel you want to keep in touch with, suggest swapping contact details to carry on the conversation at a later date by phone, skype or email.

Online networking

Online networking is a relatively new phrase, born out of the rise of social networks, such as Facebook and LinkedIn. It may seem logical, but in order to network online, you need to be present online, particularly LinkedIn. If you don’t have a profile on LinkedIn already, it is time to create one. It will take you less than 30 minutes. (Read last week’s article, for tips on how to create a ‘knockout’ LinkedIn profile). Being active online is also vital and joining groups is a great way to connect with people in your industry.

Love them or loathe them, having recruiters in your network is important. They have direct access to clients and jobs. Recruiters love LinkedIn and use it as a board to post their jobs. Choose recruiters who specialise in your chosen field and who come through a recommendation.

Are the details of all your contacts held in your email address book? It would be an arduous task to search for them individually online. An easier solution is to export your contacts into a CSV file and upload them (both LinkedIn and Facebook offer this), the system then does the searching and sends out an email inviting them to connect to you.

Working your network does take time but hopefully, it will pay off for you and help you to find your next project.