A Tinder-inspired app is helping farmers match up potential partners for their cattle. Called “Tudder” – a mix of dating app Tinder and udder – it lets farmers swipe right on cattle they like the look of.

They are then directed to a page on the SellMyLivestock website, where they can browse more pictures and data about the animals before deciding whether to buy.

Valuable information is available on matters like milk yield and protein content, or calving potential, explained Doug Bairner, CEO of Hectare Agritech which runs SellMyLivestock (SML) and Graindex, a UK-based online agritech trading platform.

“Matching livestock online is even easier than it is to match humans because there’s a huge amount of data that sits behind these wonderful animals that predicts what their offspring will be,” he said.

Launched just in time for Valentine’s Day, the makers believer Tudder is the first ever matchmaking app for livestock.